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3 Copywriting Secrets For More Profitable Content Marketing
For 18 years I’ve focused my career on providing high-level copywriting services to companies. I’d take on a few handfuls of clients per year and engineer campaigns that often brought in millions of...
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The Smart Guide to Completing a Content Marketing Audit
What if the content on your website was never read? Not even once. And yet according to 2020 data from Ahrefs, a whopping 90% of content gets no traffic from Google. That’s valuable time, budget and...
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15 Click-Worthy Call To Action Examples
Like it takes a village to raise a child, it also takes more than one marketing element for a marketer to achieve their mission: conversions. But, turning passive viewers into red hot customers doesn’t...
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WordPress SEO: 20 Tips to Improve Rankings (& 7 Mistakes to Avoid)
WordPress is a fantastic tool because it’s open-source, free, and PHP-based. It’s also a step above many other content management systems (CMS) and eCommerce platforms out there when it comes to SEO —...
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Everything You Need to Create a Content Calendar (+ Templates)
60% of marketers create at least one piece of content every single day. This means the vast majority of businesses (including your competitors) are churning out content 7 days a week, 365 days of the...
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Google’s E-A-T in SEO: Expertise, Authoritativeness & Trustworthiness
If you want to reach page #1 on Google, you have to E-A-T. Google’s E-A-T is an important ranking factor that determines the authoritativeness and relevance of any given web page — and in turn, where...
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12 Click Worthy Ad Copy Examples
Want to know the easiest way to transform your paid advertising campaign into a conversion-making beast? Impactful ad copy. While it might seem a little too simple, a couple of words could mean all the...
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The Ultimate Guide To SEO Copywriting in 2022
Copywriting is a necessity for any business that wants to get discovered online. B2B, eCommerce, finance, travel — it doesn’t matter what industry you’re in. Your copywriting game is what’s going to...
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Is Hiring a Content Agency A Good Idea? 6 Questions To Ask
Does your business need a content marketing agency? Your business certainly needs quality content and formidable inbound marketing capabilities. So the question is not so much ‘can a content marketing...
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